Lego Hidden Sides
Kung Fu Factory
LEGO Hidden Side was definitely one of the coolest projects I got to work on. Right around this time my kids were five and seven years old, and I got to bring home the actual LEGO sets to try with them — using my own children as guinea pigs for the interfaces I was creating. It doesn't get much better than that.
I came onto the project after the previous UI/UX director had left, so I had to pick up from the existing design and build new features and new design on top of it. The game had everything — first-person perspective, AR, mobile maps, and all the other kinds of screens you'd expect to see in a full-featured mobile title.
I was also responsible for creating digital paintings for the monthly event loading screens, which was a really fun creative outlet within the project. Working with AR was extremely interesting, and designing interfaces that worked well in that context — especially making them child-friendly — was a genuine challenge.
A project with lots of different pieces, a great franchise, and the rare privilege of testing your work with your own kids at the kitchen table.
Game Brief
•AR-enhanced mobile game integrated with physical LEGO sets
•Ghost-hunting adventure with first-person, AR, and map-based gameplay
•Monthly event content with themed loading screens and features
My Role
•UI/UX Designer, picking up from the previous director
•Designed AR interfaces, scanning systems, and gameplay UI
•Created digital paintings for monthly event loading screens
My Contribution
•Built new features and design on top of the existing UI framework
•Made AR and gameplay interfaces child-friendly and intuitive
•Playtested interfaces with real kids — including my own
Visual Gallery
Key visuals from the project.
AR scanning interface for physical LEGO sets.
Ghost-hunting gameplay with AR integration.
Character abilities and power-up systems.
Collection interface showing captured ghosts.
Level selection with AR scan points.
In-game HUD with combo meter and scoring.
Boss battle interface with special mechanics.
Combo system with visual feedback progression.
Ghost information cards with details.